
SJ Norge currently offers Premium, Premium Plus, and sleeper cars to its passengers. These are their most comfortable options for those who wish to travel with a bit more service and comfort.
SJ Norge engaged a student team to conduct an in-depth survey focusing on customer preferences and willingness to pay, with particular emphasis on understanding customer expectations and desires regarding food and beverage offerings, work facilities, and their willingness to pay for these ticket categories.
The students delivered the following:
❓ Survey
Design and distribution of the survey.
🎙️ Interviewsa
Approximately 5 in-depth interviews with selected travelers.
📃 Report
An analysis of the customers' expectations of the Premium and Premium Plus offer.
💶 Price analysis
An assessment of willingness to pay for different ticket categories.
💫 Suggestions for improvements
A list of recommended adjustments to the service offering.
Contents of the Premium Offers
🔍
Project type
Survey
🧑🎓
Number of students
3
📦
Delivery