
SJ offers "Lounge" services to its premium customers in Sweden, providing a space where travelers can work, have a coffee, or relax while waiting for their train. SJ Norge wanted to explore the possibility of establishing a lounge service in Trondheim and Oslo. To evaluate the concept, they engaged a student team to develop a business case.
The students delivered a report including the following:
✅ Existing offers
Success factors and challenges for SJ Lounge in Sweden.
🔎 Market analysis in Norway
Insights into potential customers in Trondheim and Oslo.
🧮 Financial analysis
Estimate of the associated value and costs of the concept.
🎨 Concept development
Suggestions for adapting the lounge concept to Norwegian conditions.
⏩ Implementation
Rough plan for how the lounge can be implemented efficient.
Lounge in Trondheim and Oslo
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Project type
Business Case
🧑🎓
Number of students
3
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Delivery