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SJ offers "Lounge" services to its premium customers in Sweden, providing a space where travelers can work, have a coffee, or relax while waiting for their train. SJ Norge wanted to explore the possibility of establishing a lounge service in Trondheim and Oslo. To evaluate the concept, they engaged a student team to develop a business case.


The students delivered a report including the following:


✅ Existing offers

Success factors and challenges for SJ Lounge in Sweden.


🔎 Market analysis in Norway

Insights into potential customers in Trondheim and Oslo.

🧮 Financial analysis

Estimate of the associated value and costs of the concept.


🎨 Concept development

Suggestions for adapting the lounge concept to Norwegian conditions.


⏩ Implementation

Rough plan for how the lounge can be implemented efficient.

Lounge in Trondheim and Oslo

🔍

Project type

Business Case

🧑‍🎓

Number of students

3

📦

Delivery

Report

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